"A once in a lifetime experience!"

We’re really pleased with how this project came out for Carlsberg Group and Liverpool Football Club. These fast-paced, run and gun experience shoots are fairly typical for us - it's vital having an agile and perceptive crew to be able to maximise the coverage of each location/environment. We're really familiar with the AXA Training Centre now too, which helps us with the minimal set up times.

The brief 📝
To convey the full AXA Training Centre VIP experience enjoyed by a group of Carlsberg partners and competition winners - including journey to the training ground, tour of the facilities, 2x Q&As and, most importantly, a bespoke training session from four LFC Legends.

The challenge 🤔
Not intervening too much in the day's events (the most important thing is always for the guests to enjoy the experience), making sure we used our time well to cover each activity in the day to a high standard, while also fitting in b-roll, GVs, guest vox pops and UPSOT from the legends (more of which was used in the full-length, internal version).

The approach 🎥
2x Camera Ops (one handheld, one gimbal), 1x Producer, external audio recorder for Q&As, drone shots to transition between sections. Splitting up the crew for the first part of the day - me to document the journey, Victor and Natalia to shoot GVs and arrivals - coming together for the tour and Q&As, then splitting off again to maximise coverage of the training session. Oh, and always helps if you can plan the weather to be glorious sunshine!

Edit-wise there was a lot of material to go through, and a lot left out of the shorter cut, so it was pleasing to deliver a longer (~10 mins) cut too, and include some great bits that we couldn't fit in here.

Big thanks as ever to David Evans and Chloe Haycock at LFC for bringing us on board.

Camera Operators: Callum O'Toole & Victor Goras
Producer: Natalia Tavini
Edit: Callum O'Toole

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